Video Games' Hottest New Platform is an Old One

Web-based video games are experiencing an unexpected revival as the broader $189 billion industry stagnates. Sales for browser-based titles like GeoGuessr and chess were expected to triple from 2021 to 2028, reaching $3.09 billion, according to Google and Kantar. Playgama hosted more than 15,000 new web games in the first half of 2025, exceeding the combined total from 2021 through 2023.

Websites provide fast and easy access without console boot-ups or app downloads. Game creators sidestep the 30% revenue cuts imposed by Steam and Apple. Poki has doubled its employee count to 70 since 2020 and now serves 100 million monthly active users. A top-ten developer on the platform earns about $1 million in yearly revenue, up from $50,000 in 2020. Consoles cost more than $450, and smartphone gamers are downloading fewer apps. Electronic Arts founder Trip Hawkins predicted web games will be 'one of the next waves.'

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