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IAB Europe's ad consent popups pose privacy problem

Friday March 8, 2024. 12:22 PM , from TheRegister
Court of Justice of the European Union says consent identifers are personal info, subject to GDPR
Online popup solicitations that seek consent for targeted ads in Europe represent personal information, according to the Court of Justice of the European Union (CJEU) – a decision characterized as either a 'mortal wound' for online ad tracking, or a welcome clarification, depending on whom you ask.…
Read more at TheRegister
https://go.theregister.com/feed/www.theregister.com/2024/03/08/ad_tracking_popups_in_europe/

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