Privacy Preserving Ads: Microsoft's plan to eliminate third-party cookies

Third-party cookies are on their way out. Google plans to disable third-party cookie support in Chrome for all users later this year. Mozilla and Apple announced plans to drop support for third-party cookies in their browsers, Firefox and Safari, as well. Microsoft announced its plans for a third-party cookie-less future this week. Third-party cookie support is eliminated in Microsoft Edge in the near future. Why third-party cookie support is being removed Most third-party cookies are used for user tracking. They allow publishers and advertising companies to track users across websites. To better understand how this works, it is important to… [Continue Reading]