Apple Puts More Advertisements In App Store After Ad-Tracking Ban
Thursday May 6, 2021. 03:25 AM , from Slashdot
Apple has added extra paid-for advertisements to its App Store, a week after its new operating system limited tracking for ads from other companies. The BBC reports: The new ad space lets app-makers advertise on the App Store search tab, rather than just in the search results. Previously, Apple sold adverts to appear at the top of search results only. The new slot effectively doubles the advertising space for sale. Enders Analysis senior media analyst Jamie MacEwan said: 'The timing makes sense. Apple probably anticipates increased demand for exposure on the App Store. That's because Apple's iOS privacy changes have made other options less attractive.'
Ad campaigns on other sites had less reliable measurements of success, he said. And app developers ran ads only if they were sure the cost of winning new customers was lower than the amount they would spend on the app. 'As its ads business grows, Apple will have to make sure its execution on consent and privacy is impeccable' to avoid accusations of putting itself first, Mr MacEwan added. Some reports suggest Apple's ad sales could be worth more than $2 billion and are growing.
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