Dell's XPS Brand May Return Just a Year After Being Retired, Report Claims

Dell is planning to bring back its XPS laptop branding, according to a news report, just one year after the company retired the storied name in favor of a simplified naming scheme that organized its consumer and professional lineup into Dell, Dell Pro and Dell Pro Max tiers. VideoCardz reported this week that Dell has presented an updated XPS lineup during prebriefings ahead of CES 2026, though the company has not officially confirmed the badge's return.

The reported reversal would come after Dell launched the Dell 14 Premium and Dell 16 Premium in mid-2025 as flagship consumer models meant to carry the XPS legacy forward. Those machines replaced the XPS 14 and XPS 16 in Dell's lineup.

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