How Will Rising RAM Prices Affect Laptop Companies?

Laptop makers are facing record-setting memory prices next year. The site Notebookcheck catalogs how different companies are responding:

Sources told [Korean business newspaper] Chosun Biz that some manufacturers have signed preliminary contracts with Samsung, Micron, and SK Hynix. Even so, it won't prevent DDR5 RAM prices from soaring 45% higher by the end of 2026.... Before the memory shortage, PC sales had been on the upswing in part because of forced Windows 11 upgrades. That trend will likely reverse in 2026, as buyers avoid Lenovo laptops and alternatives from its rivals.

Realizing a slowdown in purchases is inevitable, postponed launches are one potential outcome. Other manufacturers, including Dell and Framework have already announced impending price hikes... [The article also cites reports that one laptop manufacturer 'plans to raise the prices of high-end models by as much as 30%.'] U.S.-based Maingear now encourages customers to mail in their own modules to complete custom builds. Yet, without recycling parts from older systems, that won't result in significant savings for consumers.

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