Retreating From EVs Could Be Hazardous For Western Carmakers

Western carmakers retreating from electric vehicles amid softening government mandates could find themselves in a precarious position as Chinese rivals continue gaining ground in the EV market they're choosing to de-prioritize. The EU on December 16th dropped its earlier plan to ban petrol car sales outright from 2035, instead requiring carmakers to cut emissions from new vehicles by 90% from 2021 levels. The day before, Ford announced a $19.5 billion asset writedown as it rethinks its EV strategy and ends sales of the all-electric F-150 pickup.

In the U.S., the Trump administration has rolled back incentives and other measures that supported EVs. But Chinese brands controlled 10.7% of the all-electric car market in western Europe in the first ten months of 2025, up a percentage point from a year earlier, despite EU tariffs on Chinese EVs imposed in October 2024. Sales of Chinese hybrids, which aren't subject to those tariffs, have surged. EVs will eventually become the cheaper option as production expands and costs fall, meaning Western carmakers that slow down now risk giving competitors an unassailable lead.

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