Adobe partners with Runway to bring AI video generation into Firefly

Adobe has announced a multi-year partnership with Runway that pulls generative video directly into Adobe Firefly and, over time, deeper into Creative Cloud. The idea is to make AI-generated video part of the same tools people already use to edit, finish, and deliver professional projects. Runway offers AI video generation tools that let users create clips from text prompts, control motion and pacing, and experiment with different visual ideas without shooting footage. It sits in the same general space as tools like OpenAI’s Sora, but is often used as a practical production tool. SEE ALSO: Disney and OpenAI strike deal… [Continue Reading]