Tech Giants Can't Agree On What To Call Their AI-Powered Glasses

The glasses-shaped face computers that tech companies have been building for years now face an identity crisis, and their makers can't agree on what to call them. Meta has asked a journalist to refer to its Ray-Ban glasses as 'AI glasses' to distinguish them from Google Glass. Google, whose Project Aura is a collaboration with Xreal, calls the product 'wired XR glasses' because the company views it as more aligned with headsets in a glasses form factor.

Xreal's CEO Chi Xu laughed when asked about Aura's category and said the company will call all its products 'AR glasses.' Research firms aren't aligned either. Gartner defines smart glasses as camera- and display-free devices with Bluetooth and AI. Counterpoint Research said smart glasses without see-through displays drive volumes in the smart eyewear category. IDC uses a broader definition that includes anything glasses-shaped.

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