Disney Puts $1 Billion Into OpenAI, Licenses 200+ Characters for AI-Generated Videos and Images

Disney is investing $1 billion in OpenAI and has entered into a three-year licensing deal that will let users generate AI-powered short videos and images featuring more than 200 characters from its Disney, Marvel, Star Wars and Pixar franchises.

The new features are expected to launch in 2026 through Sora, OpenAI's short-form video platform, and ChatGPT. A selection of user-generated short videos will also be available to stream on Disney+. The licensing agreement excludes any talent likenesses or voices. Disney will receive warrants to purchase additional OpenAI equity as part of the arrangement, and its employees will gain access to OpenAI tools including ChatGPT for building new products.

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