Meta is giving all US Instagram users control over the Reels algorithm

After testing giving users control over the algorithm that controls the display of Reels on Instagram, Meta has now rolled out this personalization feature to everyone in the US. With algorithms so easily thrown off by a rogue period of viewing, these new controls give users a way to redirect the algorithm back in the direction they would prefer. It is a quick and easy way to make it clear the type of content you are definitely interested in, as well as indicating the stuff that you really don’t want to see. This marks an interesting shift for Meta. In… [Continue Reading]