Subaru Owners Are Ticked About In-Car Pop-Up Ads For SiriusXM

Subaru owners are reporting full-screen SiriusXM pop-up ads appearing on their infotainment systems while driving -- sometimes even overriding Apple CarPlay. Subaru says the ads appear only twice a year, but frustrated drivers argue the practice is distracting, unsafe, and a sign of an industry trend that's likely to get worse. The Drive reports: At least one 2024 Crosstrek owner reported that the pop-up took over their screen even though they were using Apple CarPlay. To force-close an application that's in use, solely for the sake of in-car advertising, is especially egregious. [The following Subaru owner complaints to the National Highway Traffic Safety Administration reiterate that point...]

The Drive reached out to Subaru for comment on the marketing tactics. A company spokesperson responded, 'We will discuss those messages in an upcoming meeting and will always consider customer feedback. This is the first we've heard of any issue. Those messages occur only twice a year, around Memorial Day and Thanksgiving, to alert customers that all channels are available to them for about two weeks.' Reddit posts dating back as far as 2023 show owners complaining about in-car notifications.

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