The privacy nightmare of browser fingerprinting

I suspect that many people who take an interest in Internet privacy don’t appreciate how hard it is to resist browser fingerprinting. Taking steps to reduce it leads to inconvenience and, with the present state of technology, even the most intrusive approaches are only partially effective. The data collected by fingerprinting is invisible to the user, and stored somewhere beyond the user’s reach.

On the other hand, browser fingerprinting produces only statistical results, and usually can’t be used to track or identify a user with certainty. The data it collects has a relatively short lifespan – days to weeks, not months or years. While it probably can be used for sinister purposes, my main concern is that it supports the intrusive, out-of-control online advertising industry, which has made a wasteland of the Internet.
↫ Kevin Boone

My view on this matter is probably a bit more extreme than some: I believe it should be illegal to track users for advertising purposes, because the data collected and the targeting it enables not only violate basic privacy rights enshrined in most constitutions, they also pose a massive danger in other ways. This very same targeting data is already being abused by totalitarian states to influence our politics, which has had disastrous results. Of course, our own democratic governments’ hands aren’t exactly clean either in this regard, as they increasingly want to use this data to stop “terrorists” and otherwise infringe on basic rights. Finally, any time such data ends up on the black market after data breaches, criminals, organised or otherwise, also get their hands on it.

I have no idea what such a ban should look like, or if it’s possible to do this even remotely effectively. In the current political climate in many western countries, which are dominated by the wealthy few and corporate interests, it’s highly unlikely that even if such a ban was passed as lip service to concerned constituents, any fines or other deterrents would probably be far too low to make a difference anyway. As such, my desire to have targeted online advertising banned is mostly theory, not practice – further illustrated by the European Union caving like cowards on privacy to even the slightest bit of pressure.

Best I can do for now is not partake in this advertising hellhole. I disabled and removed all advertising from OSNews recently, and have always strongly advised everyone to use as many adblocking options as possible. We not only have a Pi-Hole to keep all of our devices at home safe, but also use a second layer of on-device adblockers, and I advise everyone to do the same.