Amazon Steps Up Attempts To Block Illegal Sports Streaming Via Fire TV Sticks

Amazon is rolling out a tougher approach to combat illegal streaming, with the United States-based tech company aiming to block apps loaded onto all its Fire TV Stick devices that are identified as providing pirated content. From a report: Exclusive data provided to The Athletic from researchers YouGov Sport highlighted that approximately 4.7 million UK adults watched illegal streams in the UK over the past six months, with 31% using Fire Stick (this has become a catch-all term for plug-in devices, even if not made by Amazon) and other IPTV (Internet Protocol Television) devices. It is now the second-most popular method behind websites (42%).

Amazon launched a new Fire TV Stick last month -- the 4K Select, which is plugged into a TV to facilitate streaming via the internet -- that it insists will be less of a breeding ground for piracy. It comprises enhanced security measures -- via a new Vega operating system -- and only apps available in Amazon's app store will be available for customers to download. Amazon insists the clampdown will apply to the new and old devices, but registered developers will still be able to use Fire Sticks for legitimate purposes.

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