Bluesky Hits 40 Million Users, Introduces 'Dislikes' Beta

Bluesky has surpassed 40 million users and is launching a 'dislikes' beta to improve its personalization algorithms and reduce toxic content. TechCrunch reports: With the 'dislikes' beta rolling out soon, Bluesky will take into account the new signal to improve user personalization. As users 'dislike' posts, the system will learn what sort of content they want to see less of. This will help to inform more than just how content is ranked in feeds, but also reply rankings.

The company explained the changes are designed to make Bluesky a place for more 'fun, genuine, and respectful exchanges' -- an edict that follows a month of unrest on the platform as some users again criticized the platform over its moderation decisions. While Bluesky is designed as a decentralized network where users run their own moderation, some subset of Bluesky users want the platform itself to ban bad actors and controversial figures instead of leaving it up to the users to block them. Bluesky, however, wants to focus more on the tools it provides users to control their own experience.

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