'Tron: Ares' Mode Turns Teslas Into Glowing Light Cycles — Despite Bad Box Office

An anonymous reader shared this report from The Wrap

Tesla this weekend introduced a new 'Tron: Ares' mode, giving drivers an opportunity to turn their on-screen vehicles into the glowing Light Cycles that have been a big part of the Disney franchise since 1982.

The optional update started rolling out on Friday, as Tron: Ares debuted in theaters. Tesla announced the update on X: 'The grid has expanded to your Tesla — Tron: Ares update rolling out now.' The feature is activated in Tesla's Toybox 'infotainment' system, and turns the driver's vehicle avatar into a red Light Cycle. For drivers who have the 'ambient lighting' feature, the mode will also expand the theme throughout the cabin.

There was also a sleek black Tesla Optimus robot at the premier of Tron: Ares.

Ironically, the Hollywood Reporter writes that by box office figures, 'Tron is in big trouble,' selling fewer tickets than expected (despite the movie's $180 million pre-marketing budget). While Tron's audience reviews gave it an 86% score on Rotten Tomatoes, its score with critics is just 57%.
The Los Angeles Times says the movie 'has glowing style, but its storytelling doesn't compute.' (Or, as the New York Times puts it, 'Who needs logic when you have neon?')

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