Only 11 percent of US consumers trust their first search result

According to a survey of over 1,000 US consumers conducted on behalf of brand visibility platform Yext, just 11 percent trust the first tool they use when searching online, meaning nearly nine out of 10 double-check or expand their results elsewhere. The research suggests the age of one-stop search and shop is ending and Americans are increasingly blending traditional search engines with AI tools, social media, and review sites to make purchase decisions. The findings show 45 percent of US-based respondents start product research with a search engine, but AI tools (15 percent) and review sites (14 percent) are now… [Continue Reading]