Have We Passed Peak Social Media?

Social media usage peaked in 2022 and has been on a steady decline since. An analysis of 250,000 adults across more than 50 countries by the digital audience insights company GWI found that adults aged 16 and older spent an average of two hours and 20 minutes per day on social platforms at the end of 2024. That figure is down almost 10% from 2022. The decline is most pronounced among teenagers and people in their twenties.

Usage has traced a smooth curve upward and then downward over the past decade. This is not simply the unwinding of increased screen time during pandemic lockdowns. The data also captured a shift in how people use these platforms. The share of people who report using social media to stay in touch with friends, express themselves or meet new people has fallen by more than a quarter since 2014.

Opening the apps reflexively to fill spare time has risen. North America is an exception to the global trend. Social media consumption there continues to climb. By 2024 it reached levels 15% higher than Europe. Meta and OpenAI recently announced new social platforms that will be filled with AI-generated short-form videos.

Read more of this story at Slashdot.