Google makes its new gradient G logo company-wide

It is a little while since Google first started to use an updated version of its colorful G logo. The design revamp saw the company moving away from the four colored blocks of color towards something with more flow. The graduated look of the G was introduced with little in the way of fanfare, and quite what Google had planned was not clear. Now, having seemingly tested the waters by trying out the new look in a limited number of places, the company is ready to use it more extensively. Google uses marketing guff to describe the thinking behind breaking… [Continue Reading]