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Coke Designed a Plastic Bottle to Sell Us All More Soda

Wednesday September 24, 2025. 01:00 PM , from Wired: Tech.
The modern 20-ounce bottle launched Cola-Cola’s iconic shape into the plastic era. It also held more Coke than the glass containers and cans that came before. An excerpt from the new book, Consumed.
Read more at Wired: Tech.
https://www.wired.com/story/consumed-book-excerpt-coca-cola-plastic-bottles/

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