Apache Software Foundation Unveils Its Branding Overhaul With New Logo, 'The ASF' Name

The Apache Software Foundation has unveiled a major branding overhaul that retires its three-decade-old feather logo after criticism from Native American activists. In its place is a new oak leaf design to symbolize endurance, resilience, and global reach. Along with the new visual identity, the group will emphasize 'The ASF' as its shorthand name while keeping its full legal title intact.

Apache.org explained: 'The oak is one of the most enduring trees and is found around the world. It grows slowly but steadily, supporting vast ecosystems and lasting for centuries. In the same way, The ASF has served as a stable, resilient steward of open source for more than 25 years and is looking to the long future ahead. Choosing the oak leaf as our new logo represents the enduring power of our ethos: community over code.'

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