Warner Bros. Discovery CEO Says HBO Max is 'Way Underpriced'

An anonymous reader shares a report: Everyone's favorite CEO, Warner Bros. Discovery head David Zaslav, thinks HBO Max is ripe for a price hike. Speaking at the Goldman Sachs Communacopia and Technology Conference (doesn't that sound like a fun time?) Zaslav argued that his company's premium output can command a premium price.

'The fact that this is quality -- and that's true across our company, motion picture, TV production and and streaming quality -- we all we think that gives us a chance to raise price,' he said, according to The Hollywood Reporter. 'We think we're way underpriced.' The recently re-re-branded HBO Max currently starts at $9.99 per month, including ads, peaking at $20.99 per month for its premium plan, roughly in line with its rivals.

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