Google Hit With $3.45 Billion EU Antitrust Fine Over Adtech Practices

Alphabet's Google was hit with a $3.45 billion EU antitrust fine on Friday for anti-competitive practices in its lucrative adtech business, marking its fourth penalty in its decade long fight with EU competition regulators. From a report: The move by the European Commission was triggered by a complaint from the European Publishers Council and comes amid a threat by U.S. President Donald Trump to retaliate against the European Union for any push against Big Tech.

The EU competition enforcer had originally planned to hand out the fine on Monday but opposition from EU trade chief Maros Sefcovic on concerns about the impact on U.S. tariffs on European cars derailed EU antitrust chief Teresa Ribera's plan. The Commission said Google favored its own online display technology services to the detriment of rivals and online publishers and that it abused its market power since 2014 until today.

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