Ford Announces Investment To Bring Affordable EVs To Market

An anonymous reader quotes a report from the Detroit Free Press: Ford is announcing the creation of a new electric vehicle production system and a new EV platform that will allow the automaker to more efficiently bring several lower-cost EVs to market, the first of which will be a midsize, four-door electric pickup that seats five, to launch in 2027. That pickup, which is expected to start around $30,000, will be assembled at Ford's Louisville Assembly Plant for U.S. and export markets. The Dearborn-based automaker said it will invest $2 billion to retool the Louisville plant starting later this year. Ford's investment in Louisville Assembly is in addition to Ford's previously announced $3 billion commitment for BlueOval Battery Park in Marshall, Michigan, where Ford will make the prismatic LFP batteries, starting next year, for the midsize electric pickup. Together, the nearly $5 billion investments mean Ford expects to create or secure nearly 4,000 direct jobs while strengthening the domestic supply chain with dozens of new U.S.-based suppliers.

Ford executives and Kentucky officials also introduced on Monday, Aug. 11, the new Ford Universal EV Production System, which they said will simplify production and ease operations for workers. Ford leaders also announced the creation of the Ford Universal Electric Vehicle Platform, which will enable the development of 'a family of affordable electric vehicles produced at scale.' The vehicles will be software-defined with over-the-air updates to keep improving the vehicles over time. 'We took a radical approach to solve a very hard challenge: Create affordable vehicles that are breakthrough in every way that matters design, technology, performance, space and cost of ownership and do it with American workers,' Ford CEO Jim Farley said in a statement. 'Nobody wants to see another good college try by a Detroit automaker to make an affordable vehicle that ends up with idled plants, layoffs and uncertainty.'

Farley has teased this announcement since Ford's second-quarter earnings when he said Ford would have a 'Model-T moment' on Aug. 11. He's referring to the classic vehicle that helped turn Ford into a mass market automaker and perfect the assembly line process. At that time, Farley said it was critical that Ford unveil an EV strategy that would position it to make money selling the electric cars and effectively compete against the Chinese, who are known for making high-quality, desirable and affordable EVs. 'So, this has to be a good business,' Farley said of Ford's investments in the new process and platform. 'From Day 1, we knew there was no incremental path to success. We empowered a tiny skunkworks team three time zones away from Detroit. We reinvented the line. And we are on a path to be the first automaker to make prismatic LFP batteries in the U.S. We will not rely on imports.' Ford says its new Universal Electric Vehicle Platform 'reduces parts by 20% versus a typical vehicle, with 25% fewer fasteners, 40% fewer workstations dock-to-dock in the plant and 15% faster assembly time.' The new EV pickup built using this platform is targeting a 'starting MSRP at about $30,000, roughly the same as the Model T when adjusted for inflation,' adds Farley.

He shared additional details in an interview with Wired, such as how the automaker hired Tesla veterans Doug Field (who also helped lead Apple's now-defunct EV project) and Alan Clarke. 'Turns out, Doug and Alan and the team built a propulsion system that was like Apollo 13, managed down to the watt so that our battery could be so much smaller than BYD's,' said Farley.

Read more of this story at Slashdot.