The Industry's Rush To $80 Video Games Has Stalled - For Now

Major video game publishers have abandoned plans to sell new releases at $80 after initially signaling support for the elevated price point earlier this year, according to Bloomberg. Microsoft reversed course in late July, announcing The Outer Worlds 2 and other holiday titles including Call of Duty will sell for $70 instead of the previously planned $80.

Take-Two Interactive's Borderlands 4 and Sony's Ghost of Yotei were also priced at $70 after initial $80 expectations. Electronic Arts said it will not adjust prices for the near future, with the upcoming Battlefield 6 selling for $70. Production costs have grown tenfold over the past decade while sales have not increased proportionally.

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