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Publishers see traffic plummet as Google's AI answers keep users from clicking links

Thursday July 24, 2025. 10:58 PM , from BoingBoing
Publishers see traffic plummet as Google's AI answers keep users from clicking links
Research shows that when Google adds an AI-generated answer at the top of search results, people stop clicking through to actual websites. Next up: Studies confirm that the rich tip waiters ten percent.
According to Pew Research Center, roughly 20% of searches now come with these AI Cliff Notes attached. — Read the rest
The post Publishers see traffic plummet as Google's AI answers keep users from clicking links appeared first on Boing Boing.
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