Google's New 'Web Guide' Uses AI To Organize the Search Results Page

An anonymous reader quotes a report from 9to5Google: Beyond AI Overviews and AI Mode, Google is working on 'Web Guide' to better organize Search results into categories with additional context and insights. Simply, 'Web Guide groups web links in helpful ways.' There are headers and summaries before you see two or so links, with the ability to load 'More.' The goal is to make it 'easier to find information and web pages,' with this AI organization better surfacing pages 'that you may not have previously discovered.'

It leverages a 'custom version of Gemini to better understand both a search query and content on the web.' It uses a query fan-out technique, like AI Mode, to perform 'multiple related searches to identify the most relevant results.' Google says Web Guide is ideal for both open-ended searches ('how to solo travel in Japan'), and detailed queries in multiple sentences: 'My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?'

In the latter example, grouping will see 'pages related to specific aspects of your query.' This is available in Search Labs (Web Guide) by going to the 'Web' tab/filter. As such, you can switch to 'All' for the usual experience. However, Google will experiment with showing AI-organized results in the All tab and other parts of Search over time. Further reading: Google Users Are Less Likely To Click on Links When an AI Summary Appears in the Results, Pew Research Finds

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