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Max Changed Back To HBO Max
Thursday July 10, 2025. 04:02 AM , from Slashdot
![]() The decision to turn 'Max' back into 'HBO Max' was first announced in May, timed to Warner Bros. Discovery's upfronts presentation. At the time, WBD said in a press release that 'returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach -- leaning heavily on consumer data and insights -- to best position itself for success.' The streamer launched as HBO Max in 2020, but then WBD opted to excise HBO from the streamer's name in 2023, changing it to just 'Max.' (HBO and Max continued to compete under one 'HBO/Max' label for industry awards; for next week's Emmy noms, they can once again just be called 'HBO Max.') The streaming giant put out a marketing spot announcing that the change was done. Read more of this story at Slashdot.
https://news.slashdot.org/story/25/07/09/2317211/max-changed-back-to-hbo-max?utm_source=rss1.0mainli...
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