As AI Kills Search Traffic, Google Launches Offerwall To Boost Publisher Revenue

An anonymous reader quotes a report from TechCrunch: Google's AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows publishers to generate revenue beyond the more traffic-dependent options, like ads.

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like micropayments, taking surveys, watching ads, and more. In addition, Google says that publishers can add their own options to the Offerwall, like signing up for newsletters. The new feature is available for free in Google Ad Manager after earlier tests with 1,000 publishers that spanned over a year. While no broad case studies were shared, India's Sakal Media Group implemented Google Ad Manager's Offerwall feature and saw a 20% revenue boost and up to 2 million more impressions in three months. Overall, publishers testing Offerwall experienced an average 9% revenue lift, with some seeing between 5% and 15%.

Read more of this story at Slashdot.