Midjourney Launches Its First AI Video Generation Model, V1

Midjourney has launched its first AI video generation model, V1, which turns images into short five-second videos with customizable animation settings. While it's currently only available via Discord and on the web, the launch positions the popular AI image generation startup in direct competition with OpenAI's Sora and Google's Veo. TechCrunch reports: While many companies are focused on developing controllable AI video models for use in commercial settings, Midjourney has always stood out for its distinctive AI image models that cater to creative types. The company says it has larger goals for its AI video models than generating B-roll for Hollywood films or commercials for the ad industry. In a blog post, Midjourney CEO David Holz says its AI video model is the company's next step towards its ultimate destination, creating AI models 'capable of real-time open-world simulations.' After AI video models, Midjourney says it plans to develop AI models for producing 3D renderings, as well as real-time AI models.

To start, Midjourney says it will charge 8x more for a video generation than a typical image generation, meaning subscribers will run out of their monthly allotted generations significantly faster when creating videos than images. At launch, the cheapest way to try out V1 is by subscribing to Midjourney's $10-per-month Basic plan. Subscribers to Midjourney's $60-a-month Pro plan and $120-a-month Mega plan will have unlimited video generations in the company's slower, 'Relax' mode. Over the next month, Midjourney says it will reassess its pricing for video models.

V1 comes with a few custom settings that allow users to control the video model's outputs. Users can select an automatic animation setting to make an image move randomly, or they can select a manual setting that allows users to describe, in text, a specific animation they want to add to their video. Users can also toggle the amount of camera and subject movement by selecting 'low motion' or 'high motion' in settings. While the videos generated with V1 are only five seconds long, users can choose to extend them by four seconds up to four times, meaning that V1 videos could get as long as 21 seconds. The report notes that Midjourney was sued a week ago by two of Hollywood's most notorious film studios: Disney and Universal. 'The suit alleges that images created by Midjourney's AI image models depict the studio's copyrighted characters, like Homer Simpson and Darth Vader.'

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