Salesforce Announces 6% Price Increase as It Pushes AI Features

Salesforce will raise prices by an average of 6% across its Enterprise and Unlimited Editions starting August 1, 2025, while simultaneously launching new AI-focused product tiers that significantly expand the cost structure for its platform. The price increases will affect Sales Cloud, Service Cloud, Field Service, and select Industries Clouds, though the company's Foundations, Starter, and Pro Editions will remain unchanged, the company said Tuesday.

Salesforce is justifying the move by citing 'significant ongoing innovation and customer value delivered through our products.' The company is also rolling out new Agentforce add-ons starting at $125 per user monthly, which provide unlimited AI agent usage for employees, while premium Agentforce 1 Editions begin at $550 per user monthly and include comprehensive AI capabilities plus cloud-specific features. Slack pricing has also been restructured, with the Business+ plan now costing $15 per user monthly and a new Enterprise+ tier added, though basic Slack access will be free for all Salesforce customers.

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