Going To an Office and Pretending To Work: A Business That's Booming in China

A new business model has emerged across China's major cities, El Pais reports, where companies charge unemployed individuals to rent desk space and pretend to work, responding to social pressure around joblessness amid rising youth unemployment rates. These services charge between 30 and 50 yuan ($4-7) daily for desks, Wi-Fi, coffee, and lunch in spaces designed to mimic traditional work environments.

Some operations assign fictitious tasks and organize supervisory rounds to enhance the illusion, while premium services allow clients to roleplay as managers or stage workplace conflicts for additional fees. The trend has gained significant traction on Xiaohongshu, China's equivalent to Instagram, where advertisements for 'pretend-to-work companies' accumulate millions of views. Youth unemployment reached 16.5% among 16-to-24-year-olds in March 2025, according to National Bureau of Statistics data, while overall urban unemployment stood at 5.3% in the first quarter.

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