Safeguarding your marketing channels: how AI-powered automation is fueling new threats and how to defend against them

Scammers are already using AI-powered automation to manipulate marketing channels. We don't want to hand out a playbook for bad actors, but it's important to recognize the growing number of scams that have been enhanced by AI and automation tools. Most scams are still about money, either directly or by collecting personal data that can be used to access financial information. If there is no money, there is typically little motive. In a space like eCommerce, for example, we've seen scammers clone legitimate websites to trick customers into handing over their payment information. These spoof sites look identical to the… [Continue Reading]