Nothing's Carl Pei Says Your Smartphone's OS Will Replace All of Its Apps

In an interview with Wired (paywalled), OnePlus co-founder and Nothing CEO, Carl Pei, said the future of smartphones will center around the OS and AI to get things done -- rendering traditional apps a thing of the past. 9to5Google reports: Pei says that Nothing's strength is in 'creativity,' adding that 'the creative companies of the past' such as Apple 'have become very big and very corporate, and they're no longer very creative.' He then dives into what else but AI, explaining that Nothing wants to create the 'iPod' of AI, saying that Apple built a product that simply built a better user experience: 'If you look back, the iPod was not launched as 'an MP3 player with a hard disk drive.' The hard disk drive was merely a means to a better user experience. AI is just a new technology that enables us to create better products for users. So, our strategy is not to make big claims that AI is going to change the world and revolutionize smartphones. For us, it's about using it to solve a consumer problem, not to tell a big story. We want the product to be the story.'

Pei then says that he doesn't see the current trend of AI products -- citing wearables such as smart glasses -- as the future of the technology. Rather, he sees the smartphone as the most important device for AI 'for the foreseeable future,' but as one that will 'change dramatically.' According to Pei, the future of the smartphone is one without apps, with the experience instead just revolving around the OS and what it can do and how it can 'optimize' for the user, acting as a proactive, automated agent and that, in the end, the user 'will spend less time doing boring things and more time on what they care about.'

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