AI Chatbots Are 'Juicing Engagement' Instead of Being Useful, Instagram Co-founder Warns

Instagram co-founder Kevin Systrom says AI companies are trying too hard to 'juice engagement' by pestering their users with follow-up questions, instead of providing actually useful insights. From a report: Systrom said the tactics represent 'a force that's hurting us,' comparing them to those used by social media companies to expand aggressively.

'You can see some of these companies going down the rabbit hole that all the consumer companies have gone down in trying to juice engagement,' he said at StartupGrind this week. 'Every time I ask a question, at the end it asks another little question to see if it can get yet another question out of me.'

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