'Star Wars Day' Celebrations Hit Fortnite, Disney+, X.com - and Retailers Everywhere

As May the 4th transforms into Star Wars Day, dozens of sites and games have found ways to celebrate. The official Star Wars channel on YouTube released a celebratory video. Disney+ released Tales of the Underworld, a six-part animated series about bounty hunters during the reign of the Empire. And Friday the first two episodes began streaming in Fortnite in a special early premiere on 'Star Wars Watch Party island,' according to IGN. (Disney acquired a $1.5 billion stake in Epic in March 2024, they note, 'positioning itself to collaborate with the game developer for many years to come.' One example from StarWars.com:

Introducing the GALACTIC BATTLE Season: the largest crossover yet between Fortnite Battle Royale and Star Wars. Strap into a TIE fighter or X-wing and take to the skies over new locations like the First Order Base where you can take on Captain Phasma and her legion of stormtroopers. Players can expect new gameplay updates to drop every week throughout the season, including new weapons, Force Abilities and quests to complete.

- There's additional Star Wars celebrations today in several other games, including LEGO Fortnite Brick Life, Rocket League, and Monopoly GO!

- CNN is publishing its own list of Star Wars day products and deals. (Including Panasonic's Stormtrooper electric shaver and the Darth Vader toaster.)

- There's special Star Wars pages at Amazon, Target, Walmart, and Lego.

- On X.com the UK's national library posted what looks a picture of a medieval manuscript with Yoda painted into the text.
Someone posted a clip from the 1977 Bob Hope Christmas Special which ends with Mark Hamill rescuing Princess Leia (played by Olivia Newton-John). Even the White House has posted an AI-generated image of president Trump wielding a lightsaber.

- Starbucks even has its own line of Star Wars-themed mugs.

And if today isn't enough, the Austin American-Statesman reminds readers that there's more Star Wars celebrations are coming up:

Sometimes also known as Geek Pride Day, May 25 is known as 'Star Wars Day' because it marks the release of the anniversary of the series' debut. 'A New Hope' premiered in United States theaters on May 25, 1997...
May 21 is Talk Like Yoda Day, an annual celebration marking the release of 'Star Wars: Episode V — The Empire Strikes Back' on May 21, 1980 — the film that introduced Yoda to the galaxy...

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