OpenAI Upgrades ChatGPT Search With Shopping Features

OpenAI has upgraded ChatGPT's search tool to include shopping features, allowing users to receive personalized product recommendations, view images and reviews, and access direct purchase links using natural language queries. TechCrunch reports: When ChatGPT users search for products, the chatbot will now offer a few recommendations, present images and reviews for those items, and include direct links to webpages where users can buy the products. OpenAI says users can ask hyper-specific questions in natural language and receive customized results. To start, OpenAI is experimenting with categories including fashion, beauty, home goods, and electronics. OpenAI is rolling out the feature in the default AI model for ChatGPT, GPT-4o, today for ChatGPT Pro, Plus, and Free users, as well as logged-out users around the globe.

OpenAI claims its search product is growing rapidly. Users made more than a billion web searches in ChatGPT last week, the company told TechCrunch. OpenAI says it's determining ChatGPT shopping results independently, and notes that ads are not part of this upgrade to ChatGPT search. The shopping results will be based on structured metadata from third parties, such as pricing, product descriptions, and reviews, according to OpenAI. The company won't receive a kickback from purchases made through ChatGPT search. Soon, OpenAI says it will integrate its memory feature with shopping for Pro and Plus users, meaning ChatGPT will reference a user's previous chats to make highly personalized product recommendations. The company previously updated ChatGPT to reference memory when making web searches broadly. However, these memory features won't be available to users in the EU, the U.K., Switzerland, Norway, Iceland, and Liechtenstein.

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