Virgin Atlantic is piloting an OpenAI agent in to help with the 'customer journey'

Hello, operator? Book me to Memphis, Tennessee
Interview For all the talk of the 'agentic era' from AI vendors like OpenAI, Google, Anthropic, Microsoft, and just about everyone else in the space, corporate use of the technology is still tentative. Virgin Atlantic has been conducting flight tests of its website with an AI agent called Operator, and early results are promising, pointing the way toward how agents might actually be used to help customers book flights.…