Identity verification shifts in 2025 and what they mean for business and consumers [Q&A]

Generative AI is already defeating traditional identity verification (IDV) methods like knowledge-based authentication, 2FA, and more. This shift is likely to see the acceleration of new forms of IDV in 2025 that place a greater emphasis on ensuring they're both more secure and easy for people to use. This will result in a convergence of customer identity and access management (CIAM) which essentially gives customers more control over their identity and verification. We talked to Anna Pobletts, head of passwordless at 1Password, to find out more about these developments. BN: How is AI changing traditional identity verification methods, such as… [Continue Reading]