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YouTube Could Be Worth $550 Billion as Analyst Crowns Platform 'New King of All Media'

Wednesday April 2, 2025. 01:30 AM , from Slashdot
YouTube Could Be Worth $550 Billion as Analyst Crowns Platform 'New King of All Media'
MoffettNathanson has crowned YouTube the 'New King of All Media' as the Alphabet-owned video platform has become a major force in Hollywood, dominating time spent watching TV. From a report: The firm estimates that YouTube as a standalone business could be worth as much as $550 billion -- or nearly 30% of the tech giant's current valuation. The figure is based on the firm's analysis of enterprise value as a multiple of revenue in 2024 for Netflix (10.5x revenue), Meta (8.8x), Roku (2.4x), Warner Bros. Discovery (1.4x), Fox (1.3x) and Disney (1.3x).

In 2024, YouTube was the second-largest media company by revenue at $54.2 billion, trailing behind only Disney. However, the MoffettNathanson analysts predict YouTube will take the top spot in 2025, becoming a leader in both engagement and revenue. 'YouTube has the potential to become the central aggregator for all things professional video, positioning itself to capture a share of the $85 billion consumer Pay TV market and the ~$30 billion streaming ex. Netflix market in the U.S.,' they wrote in a Monday research note. 'On monetization, when comparing YouTube's massive TV screen engagement to its estimated TV revenue, it remains significantly under-monetized relative to its scaled reach and differentiated offering. This signals a substantial runway for improving its monetization strategy.'

Read more of this story at Slashdot.
https://news.slashdot.org/story/25/04/01/2040242/youtube-could-be-worth-550-billion-as-analyst-crown...

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