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Google To Pay $100 Million To Settle 14-Year-Old Advertising Lawsuit
Monday March 31, 2025. 11:00 PM , from Slashdot
![]() Advertisers who participated in Google's AdWords program, now known as Google Ads, accused the search engine operator of breaching its contract by manipulating its Smart Pricing formula to artificially reduce discounts. The advertisers also said Google, a unit of Mountain View, California-based Alphabet, misled them by failing to limit ad distribution to locations they designated, violating California's unfair competition law. Thursday's settlement covers advertisers who used AdWords between January 1, 2004, and December 13, 2012. Google denied wrongdoing in agreeing to settle. 'This case was about ad product features we changed over a decade ago and we're pleased it's resolved,' spokesman Jose Castaneda said in an emailed statement. Lawyers for the plaintiffs may seek fees of up to 33% of the settlement fund, plus $4.2 million for expenses. According to court papers, the case took a long time as the parties produced extensive evidence, including more than 910,000 pages of documents and multiple terabytes of click data from Google, and participated in six mediation sessions before four different mediators. Read more of this story at Slashdot.
https://yro.slashdot.org/story/25/03/31/1957239/google-to-pay-100-million-to-settle-14-year-old-adve...
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