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Leaked Apple Meeting Shows How Dire the Siri Situation Really Is
Saturday March 15, 2025. 02:30 AM , from Slashdot
![]() The meeting also hinted at tension between Apple's Siri unit and the marketing division. Walker said the communications team wanted to highlight features like Siri understanding personal context and being able to take action based on what's currently on a user's screen -- even though they were nowhere near ready. Those WWDC teases and the resulting customer expectations only made matters worse, Walker acknowledged. Apple has since pulled an iPhone 16 ad that showcased the features and has added disclaimers to several areas of its website noting they've all been punted to a TBD date. They were held back in part due to quality issues 'that resulted in them not working properly up to a third of the time,' according to Mark Gurman. Walker told his staff that senior executives like software chief Craig Federighi and AI boss John Giannandrea are taking 'intense personal accountability' for a predicament that's drawing fierce criticism as the months pass by with little to show for it beyond a prettier Siri animation. 'Customers are not expecting only these new features but they also want a more fully rounded-out Siri,' Walker said. 'We're going to ship these features and more as soon as they are ready.' He praised the team for its 'incredibly impressive' work so far. 'These are not quite ready to go to the general public, even though our competitors might have launched them in this state or worse,' he said of the delayed features. Read more of this story at Slashdot.
https://apple.slashdot.org/story/25/03/15/0053233/leaked-apple-meeting-shows-how-dire-the-siri-situa...
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