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Investment firm discovers shocking new strategy: Spelling its name correctly

Wednesday March 12, 2025. 03:41 PM , from BoingBoing
Investment firm discovers shocking new strategy: Spelling its name correctly
British investment firm Aberdeen has finally conceded that dropping vowels from your name doesn't actually make you cool or 'digitally-enabled.' After four years of forcing people to stare confusedly at 'abrdn' while their brains short-circuited trying to pronounce it, the 200-year-old company revealed its innovative chops by putting the e's back. — Read the rest
The post Investment firm discovers shocking new strategy: Spelling its name correctly appeared first on Boing Boing.
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https://boingboing.net/2025/03/12/investment-firm-discovers-shocking-new-strategy-spelling-its-name-...

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