AMD is Making Another Run at Nvidia With New 4K-Ready GPUs as Sales Collapse

AMD will launch its new Radeon RX 9070-series graphics cards in March 2025, promising 'high-quality gaming to mainstream players' amid struggling sales. The company's gaming division reported $563 million in Q4 2024 revenue, down 59% year-over-year. The new cards will target the same market segment as Nvidia's RTX 4070 Ti ($799) and 4070 Super ($599), featuring a 4nm TSMC manufacturing process, ML-enhanced FSR 4 upscaling, and next-generation ray-tracing accelerators.

Steam Hardware Survey shows AMD's current RX 7000-series cards have minimal market presence, with only the 7900 XTX and 7700 XT registering on the list. Industry research indicates AMD sells approximately one GPU for every seven or eight sold by Nvidia. The launch timing could be opportune, as Nvidia's upcoming RTX 5070 features fewer CUDA cores than the RTX 4070 Super it replaces.

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