Exploring international self-perception with Hatsune Miku

You already know who Hatsune Miku is. She's the most popular virtual act since Gorillaz, she's in Fortnite, and she made leeks cool again. But do you know Brazilian Miku? Despite the name, 'Brazilian' Miku actually refers to a worldwide trend of artists depicting Miku as a member of their own culture, which has gone truly mind-bogglingly viral in recent months. — Read the rest
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