'Decentralized Social Media Is the Only Alternative To the Tech Oligarchy'

An anonymous reader quotes an op-ed from 404 Media's Jason Koebler: If it wasn't already obvious, the last 72 hours have made it crystal clear that it is urgent to build and mainstream alternative, decentralized social media platforms that are resistant to government censorship and control, are not owned by oligarchs and dominated by their algorithms, and in which users own their follower list and can port it elsewhere easily and without restriction. Mastodon's ActivityPub and Bluesky's AT.Protocol have provided the base technology layer to make this possible, and have laid important groundwork over the last few years to decorporatize and decentralize the social internet.

The problem with decentralized social media platforms thus far is that their user base is minuscule compared to platforms like TikTok, Facebook, and Instagram, meaning the cultural and political influence has lagged behind them. You also cannot directly monetize an audience on Bluesky or Mastodon -- which, to be clear, is a feature, not a bug -- but also means that the value proposition for an influencer who makes money through the TikTok creator program or a small business that makes money selling chewing gum on TikTok shop or a clothes brand that has figured out how to arbitrage Instagram ads to sell flannel shirts is not exactly clear. I am not advocating for decentralized social media to implement ads and creator payment programs. I'm just saying that many TikTok influencers were directing their collective hundreds of millions of fans to follow them to Instagram or YouTube, not a decentralized alternative.

This doesn't mean that the fediverse or that a decentralized Instagram or TikTok competitor that runs on the AT.Protocol is doomed. But there is a lot of work to do. There is development work that needs to be done (and is being done) to make decentralized protocols easier to join and use and more interoperable with each other. And there is a massive education and recruitment challenge required to get the masses to not just try out decentralized platforms but to earnestly use them. Bluesky's growing user base and rise as a legitimately impressive platform that one can post to without feeling like it's going into the void is a massive step forward, and proof that it is possible to build thriving alternative platforms. The fact that Meta recently blocked links to a decentralized Instagram alternative shows that big tech sees these platforms, potentially, as a real threat. 'This is all to say that it is possible to build alternatives to Elon Musk's X, Mark Zuckerberg's Instagram, and whatever TikTok will become,' concludes Koebler. 'It is happening, and it is necessary. The richest, most powerful people in the world have all aligned themselves and their platforms with Donald Trump. But their platforms' relevance and importance doesn't necessarily have to last forever. A different way is possible, if we build it.'

Further reading: 'The Tech Oligarchy Arrives' (The Atlantic)

Read more of this story at Slashdot.