Meta Announces a New CapCut Rival Called Edits

Meta announced a new video editing app called Edits to fill the gap left by ByteDance's CapCut editor, which was temporarily removed from the App Store and Google Play Store as part of the TikTok ban. While the ban was lifted, the new app serves to capitalize on the uncertainty of TikTok's future. TechCrunch reports: Instagram head Adam Mosseri (pictured above) said on Threads that the app will launch next month on iOS, with an Android version following later. He added that the company is working with select creators to gather feedback about the app. 'Today we're announcing a new app called 'Edits,' for those of you who are passionate about making videos on your phone. There's a lot going on right now, but no matter what happens, it's our job to provide the best possible tools for creators,' he wrote.

Mosseri said the app will have a suite of creative tools, including a dedicated tab for inspiration, a tab for keeping track of ideas, and a high-quality camera. Plus, it will have the ability to share draft versions of creations with friends or collaborators. He added that creators would be able to see insights on how videos made through Edits are performing on Instagram after publishing. In a separate post, he emphasized that the app is 'more for creators than casual video makers,' which is hard to quantify in measurable terms.

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