Apple's AI Is Proving It's Anything But Intelligent

Complaints and ridicule have been mounting about mistakes by the iPhone maker's hyped feature, and its flaws risk a serious setback. Bloomberg: If you've seen any of Apple's marketing lately, you'll know the latest iPhone is billed as the first 'built for Apple Intelligence.' The 'for' in that sentence is doing a great deal of work. It couldn't be 'with' because Apple's AI features weren't ready when the device came out, and some are still yet to be released. The first were added to devices in iOS version 18.1, which came out in October.

These AI bells and whistles require users to physically opt in, and Apple has deemed the product in 'beta' despite marketing it as the main reason to buy its latest device. 'Hello, Apple Intelligence' is the message greeting visitors to Apple.com today. If you go into a store, it's what the sales representatives push most excitedly. But just like the Maps fiasco, Apple's AI isn't ready for the real world. Complaints and ridicule have been mounting. In December, a BBC notification was rewritten by Apple Intelligence to state falsely that Luigi Mangione, who has been charged in the killing of United Healthcare CEO Brian Thompson, had turned a gun on himself.

Last week, a summary crowned a darts champion before the match had started. Later the same evening, an alert falsely stated that Rafael Nadal had come out as gay. It's not just the BBC that's experiencing this issue. A New York Times headline was rewritten to suggest Israeli Prime Minister Benjamin Netanyahu had been arrested. 'Nikki Glaser killed at Golden Globes,' read another false summary. The mistakes have prompted the nonprofit Reporters Without Borders to call for Apple to 'act responsibly' and remove the feature.

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