2025 Marks the Start of the Gen Beta Era

Generation Beta, starting in 2025 and lasting until around 2039, will grow up deeply immersed in AI and smart technology, facing pressing societal challenges like climate change and global shifts while potentially being shielded from excessive screen time by tech-savvy Gen Z parents. NBC News reports: Start and end dates of generations can be murky, but Generation Beta will keep being born until around 2039. Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and millennials from 1981 to 1996. The upcoming generation 'will inherit a world grappling with major societal challenges,' wrote demographer and futurist Mark McCrindle in a blog post. 'With climate change, global population shifts, and rapid urbanisation at the forefront, sustainability will not just be a preference but an expectation.'

Just like Gen Z and Gen Alpha, Gen Beta will grow up with social media, though it's still unknown how those mediums will evolve in the next decade-plus. But other experts predict that Gen Z parents might choose to shield their kids from being chronically online, a stereotype that has come to define Gen Alpha. While older millennial parents tend to integrate technology into their Gen Alpha kids' lives, McCrindle wrote that Gen Z parents might take a different approach with their future Gen Beta children. 'Generation Z know more about both the positives and challenges that come with social media use from a young age,' McCrindle wrote. 'As the most technologically savvy generation of parents, Gen Z see the benefits of technology and screen time, but equally they see the downsides of it and are pushing back on technology and the age at which their children access and engage with it.'

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