Yelp introduces AI tools to transform local business discovery and advertising

Yelp has announced a major end-of-year product release, introducing more than 20 updates aimed at enhancing the experience for both consumers and business owners. The updates include AI-driven features such as Review Insights, which analyze reviewer sentiment, a personalized home feed that surfaces more tailored content, and improvements to the Yelp Assistant AI chatbot for better connections with service professionals. Business owners are also gaining new tools like job summaries to manage their inboxes and a smart selection feature to optimize ad performance. “This year has been marked by an accelerated pace of product innovation at Yelp,” said Craig Saldanha,… [Continue Reading]